Parts & Accessories Sales

Parts and accessories: crucial revenue drivers for automotive manufacturers, importers and dealers

Sustainable revenue growth through targeted dealer coaching or as an outsourced sales team in the dealer network

Our after sales and aftermarket experts are equipped with targeted sales training and coaching programmes to support service managers and their teams in the dealership and workshop, with the aim of:

  • boosting parts and accessories sales volumes
  • developing and acquiring new parts & accessories customers
  • exploiting the market potential to the best advantage
  • achieving higher profit per sold vehicle

In addition, on behalf of the manufacturer or importer, DEKRA Consulting can act as an outsourced field sales team (or in call centres) to sell and promote original parts and accessories within in the dealer network, to independent workshops & repairers or to foreign-brand dealerships.

Benefits for manufacturers, importers and dealers

  • Increased market share and market positioning / presence
  • Reinforced brand image and creation of brand value in the parts and accessories business
  • Improved parts stock-turn, reduced “days-in-stock” and increased gross margins
  • Increased customer workshop traffic (service & parts)
  • Boosted sales volumes, profit and revenue per customer (service & parts)
  • Increased profits by setting up a "Parts-Exchange-Platform" and promotional sales of “dead stock” and "slow sellers"
  • Successful „Business-to-Business“ trade activities
  • Professional and sales-orientated product presentation for parts & accessories in the sales and service departments
  • Customer recovery in the segments 2 and 3 through targeted marketing
  • Steering of the parts department as a proper profit centre with KPI-based management
  • Optimised deployment and use of human resources (return on investment)
  • Improved efficiency in the dealership through process and interfaces optimisation
  • Increased dealer satisfaction


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